Important information from our friends in Germany ...
Before it knew the games were to be played in Deutschland, Anheuser-Busch,
which makes Budweiser, paid $40 million for the World Cup beer monopoly.
Unfortunately, Germans don't like the beer. They call it Spülwasser, which
roughly translates as dishwater.
In addition, there already is a comparable product in Germany, so the American company is not allowed to use its own name. The company must sell its product, the most popular beer in America, under the awkward label of "Anheuser-Busch Bud," and it had to negotiate even for that. Germany's Bitburger beer is known as Bit, and the authorities ruled that Bit, a name close to Bud, had the name first. So Anheuser-Busch has paid all that money for a monopoly that has taken away its name and could trigger a
demonstration or even rioting by furious spectators faced with no choice
but to go dry or drink dishwater.
The Germans have even set up an anti-Bud website. If you take the time to drop in on the site, you will see pictures of Teutonic youths performing extreme anti-Bud acts. There is one lad, trying to look angry and dangerous, holding up a sign saying, "Ich Nix Bud! Du verstehen!" which needs no translation.
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